Toronto has once again set a new visitor record with 28.1 million visitors in the city, topping 2018’s 27.5 million visitors.* Visitors to Toronto spent $6.7 billion in the destination in 2019, including restaurants, attractions, transportation, retail and accommodations – nearly $200 million more than in 2018.
Toronto’s business events industry continues to be a thriving component of the overall visitor economy. In 2019, nearly 574,000 delegates attended meetings, conferences and events stemming from the city’s 1,124 total meetings. Those meetings include 116 events with more than 1,000 delegates and 19 city-wide conventions. The economic impact for meetings in Toronto in 2019 reached a record $1.24 billion. In 2019, Toronto was named Canada’s top meeting destination for the second consecutive year by Cvent.
Visits from the U.S., Toronto’s largest international market, continue to rise with nearly 2 million visitors, representing a 3 per cent increase year-over-year and a 15 per cent increase over five years. Visitor spending from the U.S. increased to $1.35 billion – a 4.4 per cent growth year-over year and 51 per cent growth over five years.
China remains Toronto’s largest overseas market with 222,000 visitors. Despite declining 5.4 per cent in 2019, visits from China have increased 24 per cent over five years. Toronto also continues to see strong growth from the Mexican market, welcoming 64,000 visitors in 2019, representing a five-year growth of 146 per cent.
The Toronto region as a whole saw 45.4 million visitors and $10.9 billion in visitor spending, both new records. The Toronto visitor numbers come on the heels of Destination Canada releasing Canadian visitor numbers announcing a record 22.1 million international visitors and $104.9 billion in tourism expenditures in 2019.
*In previous years, Tourism Toronto released Toronto regional visitor numbers. The 2019 visitor data reflect City of Toronto boundaries, except where explicitly stated as regional.