REIMAGINING THE IMAGINARIUM

REIMAGINING THE IMAGINARIUM

Disrupt and deliver, was the goal of the Business Events Toronto team and members attending PCMA’s Convening Leaders last week in Pittsburgh. This annual conference brings together Business Events professionals from around the world giving our sales team the opportunity to sell Toronto as the destination of choice for meetings and events.

The Business Events Toronto team has been putting on the Imaginarium inside the convention at PCMA Convening Leaders for more than 10 years. As leaders in this space for the last decade, many destinations have been catching up with their own programming during the conference, making this a perfect chance to reimagine the Toronto experience.

The reimagined Imaginarium debuted for more than 120 U.S. based association clients breaking out of the convention centre mould while continuing to celebrate the creativity, imagination and innovative spirit of Toronto. Moving to an outside venue allowed the team to focus their time on engaging with clients, prospecting and selling Canada’s Downtown to these important U.S. clients.

The Imaginarium: Reimagined took place at Ten Penny restaurant during PCMA Convening Leaders. Located just steps away from the Pittsburgh Convention Centre and one of the host hotels for the conference, the restaurant was the ideal location to draw attendees to the new experience.

Drawing inspiration from a pop-up experience, the Imaginarium was top of mind and got people talking when it appeared the morning of the event. Helping to build buzz for the event were large window wraps on the restaurant’s exterior floor to ceiling windows that announced that Toronto  had arrived and it was not to be missed! The visuals and messaging helped to evoke the sense of intrigue and pique interest of PCMA attendees, not to mention many locals passing by who didn’t miss that Toronto was front and centre for the day.

Continuing on the theme of mystery the entrance was transformed with an oversized keyhole that transported attendees to the Imaginarium. To attend the pre-qualified guests had to receive a digital key from the sales team in advance, which ensured access to the event. After arriving at the event they also received a physical key that would be used for accessing a VIP lock box that they needed to unlock a special gift waiting in the space.

After entering the space, guests were transported to Toronto, and immersed in a 360 degree view of the skyline of the city that filled the interior windows throughout the restaurant. After entering the space, one of the first activations guests experienced was a simulation of the CN Tower’s iconic glass floor, offering a perfect opportunity for pics and selfies to remember the night.

Thanks to everyone who joined us at this year’s Imaginarium and we look forward to continuing to change the game in the year ahead!

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A RECORD YEAR FOR TORONTO!

A RECORD YEAR FOR TORONTO!

Business Events Toronto announced that 26 citywide conventions were held in 2018 – a new record for the number of citywide conventions held in a single year. The total tops the previous record of 18 citywide conferences set in 2017.

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“The record number of citywide conferences speaks to Toronto’s place as the hub for innovation, technology, finance and business within Canada,” said Johanne Bélanger, President and CEO of Tourism Toronto. “Our team at Business Events Toronto taps into Toronto’s strength in these key economic sectors and uses the vibrancy of Canada’s Downtown to attract these major events to the region.”

Tourism Toronto defines a citywide convention or event as one that consumes 1,100 hotel rooms on peak night, a minimum of two hotels for delegates, and the use of a convention centre or event complex.

“Business events are a thriving and vital part of our tourism industry that contributes $33 billion in direct spending in Canada, directly employs 229,000 people and $19 billion of GDP,” said Heidi Welker, Chair of Meetings Means Business Canada. “Great things happen when people come together, whether in a meeting room, on a convention floor, or out experiencing a destination. Our industry within Canada and in Toronto excel at bringing people together in an exceptional way.”

Following the success of citywide conferences in 2018, the momentum continues into next year. Tourism Toronto is pleased to announce that Jehovah’s Witnesses will be hosting their 2019 international convention in Toronto, bringing an expected 45,000 delegates. That convention joins other meetings and events secured for 2019 including MPI’s World Education Congress (WEC) – the signature event for meeting professionals. WEC gives Toronto the opportunity to showcase itself to the professionals planning meetings, conferences and events across the globe.

TORONTO AS A HOST DESTINATION FOR MEETINGS, CONFERENCES, SPORTS AND EVENTS

In 2018, Toronto was named Canada’s top convention destination by Cvent, and consistently ranks among the top five in North America. Toronto was also among the top-ranked destinations selected by meeting planners in the 2018 Watkins Report, which rates the most positive overall experience for major conventions in North America.

Toronto offers planners a destination that is open, diverse and safe – a city that blends the best of Canadian inclusiveness with iconic events, attractions, restaurants, culture and festivals. The region, as Canada’s Downtown, is home to North America’s second largest financial services centre, third largest technology sector and the country’s largest combined life-sciences sector, providing access to industry thought-leaders and businesses driving innovation in their field.

2018 BUSINESS EVENTS HIGHLIGHTS:
The banner year for Business Events Toronto include direct service support for 1,025 events hosted in 2018 including citywide conferences. Those meetings represented 500,208 delegates and an economic spend of $565 million.

Some of the key conferences, meetings and events that took place in 2018 included:
• NU SKIN China – May 2018 (4,000 delegates)
• Pediatric Academic Societies – May 2018 (9,100 delegates)
• VMWare – May 2018 (4,050 delegates)
• Rotary International Convention – June 2018 (24,000 delegates)
• Enterprise World 2018 – OpenText – July 2018 (4,000 delegates)
• Primerica Canadian Convention – July 2018 (7,000 delegates)
• 19th World Conference on Lung Cancer – September 2018 (7,500 delegates)
• Cyber Security Connect East (Palo Alto Networks) – September 2018 (3,515 delegates)
• Family Medicine Forum – November 2018 (3,000 delegates)

REGALE AT THE GLOBE AND MAIL CENTRE

REGALE AT THE GLOBE AND MAIL CENTRE

Yes, that’s right. You can now host your next event at Canada’s headquarters for authoritative news. In 2017, Canada’s most widely read news source opened its very own event space: The Globe and Mail Centre. Not far from the downtown core and located in Toronto’s actual Globe and Mail head office, the space is elegant, flexible, but most importantly, offers some of the best skyline views to add as a backdrop for your next event.

PARTY, CONVENE, OR MEET WITH A VIEW
Whether it’s a conference, intimate gathering, wedding, award shows, product launch, media event, or other corporate celebration, The Globe and Mail Centre prides itself on its flexibility and variety of customizable space. The best part? Each space offers a scenic view of Toronto’s dazzling skyline, including Lake Ontario.

Located in the King East Design District, the Globe and Mail Centre is a short distance from downtown Toronto, and also nearby charming neighbourhoods like the nearby Distillery Historic District and the Canary District. It’s easy to get to and easy to pair with a program of events, if needed, since it’s located in such a dynamic part of town.

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CHOOSE YOUR OWN ADVENTURE
With a variety of spaces, your event can be easily customized to your liking. Elegance meets high-tech convenience as all rooms are equipped with the latest AV technology, including refined furnishings that are LEED Gold Certified. At the upper-most floor of the Globe and Mail building, spaces include the Event Hall and Lounge that can be combined into a massive 6,500 sq. ft. room or easily separated into two distinct areas. The Event Hall (3,700 sq. ft.) and Lounge (3,800 sq. ft.) can be arranged to your needs. Let your creativity run wild as you conceptualize your ideal event whether it’s an elegant seated dinner, a themed product launch, or your company’s next holiday party. When the weather permits, the spacious and charming Terrace (2,800 sq. ft.) makes for a breezy gathering overlooking the downtown skyline, Lake Ontario, and the Toronto Islands.

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DECK THE HALLS
Actually, you can leave that to the Globe and Mail Centre! This year, plan your holiday themed event that’ll have your employees RSVP’ing faster than you can say ‘mistletoe’. You can expect only the highest quality catering and services, for your ideal festive get together. The Globe and Mail Centre works with carefully selected caterers and suppliers who share their high standards, and in turn work with you to make sure everyone’s aligned to ensure a successful event. And with the dazzling Toronto skyline acting as the backdrop, there will be more than enough holiday magic to enliven your holiday event.

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Toronto Tops the List in Canada for Meetings & Events

Toronto Tops the List in Canada for Meetings & Events

Toronto has been named the top city for meetings and events in Canada, in Cvent, Inc.’s inaugural rankings. The rankings are compiled based on sourcing activity through the Cvent Supplier Network.

In 2017, more than 40 million room nights worldwide and $14.7 billion of business were sourced through the Cvent Supplier Network – helping to support more than 715,000 events around the globe.

“We’re thrilled to have been named the Top Meeting Destination in Canada by Cvent, a recognition of our passionate community that is an industry leader in the meetings and events industry,” said Johanne Bélanger, President and CEO of Tourism Toronto. “Known as ‘Canada’s Downtown,’ Toronto is a city renowned for big-ticket events, top attractions, unique restaurants and a vibrant nightlife. We’re excited to share the energy found in our destination with each of the 400,000 delegates we welcome to Toronto every year.”

Additionally, Mississauga ranks 6th on the list, bringing even more accolades and recognition to the region.

“When we first launched Top Destinations in 2012, the only cities highlighted were located in the United States. Now, six years later, Top Destinations includes six lists covering every region in the world,” said Chris McAndrews, Vice President of Marketing for the Cvent Hospitality Cloud.

The top 10 cities in Canada for 2018 are:
1. Toronto, Ontario
2. Vancouver, British Columbia
3. Montreal, Quebec
4. Calgary, Alberta
5. Ottawa, Ontario
6. Mississauga, Ontario
7. Banff, Alberta
8. Edmonton, Alberta
9. Whistler, British Columbia
10. Quebec City, Quebec

“The cities featured in this year’s Top Destinations lists have invested significant time, energy, and resources into building premier locations that entice organizations, large and small, to plan meetings and events in their areas,” said McAndrews.

Methodology
Destinations around the world compete on a variety of factors including the accessibility of the destination and facilities for events, price and price flexibility, quality of facilities, quality of services, personal safety for attendees, and having a point of differentiation.

Cvent evaluated more than 11,000 cities worldwide featured on the Cvent Supplier Network to compile the seventh annual list. Activity was tracked from January 2017 through December 2017 and the ranking was then determined by a set of qualifying criteria consisting of:

  • Unique Request For Proposals Received
  • Total Room Nights
  • Awarded Request For Proposals
  • Awarded Room Nights
  • Percentage of Qualified Meeting Venues
  • Number of Profile Views

The MedTech Conference is coming to Toronto!

advamedToronto has been selected by the Advanced Medical Technology Association (AdvaMed) to host the foremost international event for medical technology experts, The MedTech Conference, set to take place October 5-7, 2020.

The major convention will bring over 2,600 leaders in medical technology, including CEOs, venture capitalists, and policy makers to the Metro Toronto Convention Centre (MTCC) and contribute an estimated $9.49M in forecasted economic impact direct spending to the city.

This significant bid win marks the first time The MedTech Conference will take place outside of the United States and reflects Toronto’s international standing as a world-class hub for medical technology and health sciences expertise.

Recognized as the fastest growing technology market in North America, Toronto is home to half of Canada’s medical technology companies and most top 25 global medical technology companies operate in the region. The city’s health sciences sector is also ranked among the best in the world, along with its researchers.

This important win, led by Tourism Toronto, the Leaders Circle, TOHealth!, MEDEC, and Ontario’s Office of the Chief Health Innovation Strategist, follows a series of major U.S. conventions secured by Toronto. In its last fiscal year, the Metro Toronto Convention Centre secured 11 major U.S. conventions for future years, the highest number in more than a decade.

“It says a lot about Toronto that AdvaMed chose this city to be their first conference outside the U.S. and we’re thrilled they have,” said Johanne Belanger, President and CEO of Tourism Toronto. “Toronto’s life science sector is thriving and the city is fast becoming a tech superpower on the global stage.”